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Press
Stronger together in Digital Commerce – eCube joins forces with mgm

07/30/2025

Munich, 30 July 2025 – Effective August 1, 2025, international software company mgm technology partners GmbH will officially welcome eCube GmbH, a specialist in commerce technologies, into the mgm group. This strategic acquisition represents a significant milestone in a long-standing and successful collaboration – and paves the way for new opportunities for clients and teams alike.

A Partnership Rooted in History, Geared for the Future

mgm and eCube share a decades-long relationship built on mutual respect and a common vision for digital commerce. Having partnered on numerous successful projects, especially in the retail sector, the two companies have developed a deep understanding of each other’s strengths. This integration is a natural next step and reinforces their shared commitment to shaping the future of digital commerce.

Welcome to the Team: Commerce Expertise Meets Innovation

“We’re thrilled to welcome the eCube team into our organization,” says Daniel Brodkorb, member of the mgm management board. “They bring a wealth of expertise in commerce technologies – particularly in the commercetools ecosystem – along with in-depth knowledge of complex platform architectures.”

eCube also enriches mgm’s portfolio with its proprietary product Chioro – a powerful tool for automated product data preparation and optimization. This innovation adds significant value to mgm’s commerce offering by enabling more efficient and effective product data management.

Steffen Weber, Managing Director mgm; Maximilian Kühne, Managing Director eCube; Daniel Brodkorb, Member of the Executive Board mgm, Commerce; Günter Heiß, Managing Director eCube and Gertrud Rossa, Member of the Executive Board mgm, Personnel.

A Stronger Presence in Munich and Leipzig

Geographically, the integration is an ideal match. eCube’s offices in Munich and Leipzig complement mgm’s existing locations, enabling seamless collaboration from day one. Starting in August 2025, eCube’s experts will become part of mgm’s commerce team – contributing their talent, experience, and dedication to joint success.

For customers of both organizations, this means even more momentum in commerce, enhanced technical capabilities, and a continued commitment to excellence. “We’re grateful for the warm welcome extended to our entire team,” says Maximilian Kühne, Managing Director of eCube. “We’re excited to embark on this new chapter together and look forward to everything we will accomplish as one.”

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